July 29 – Global food and drinkware brand Stanley 1913 has signed a multi-year deal with Arsenal, marking its first major move into football.
The partnership includes the launch of a co-branded Stanley x Arsenal product line, designed in the club’s colours and aimed at capitalising on the club’s global fanbase.
The range, which includes premium drinkware and barware, will be sold both online and within the stadium, marking Stanley’s first foray into stadium retail.
Stanley’s branding will appear at Arsenal men’s and women’s home games from the start of the 2025/26 season, with plans to produce promotional content with players from both senior squads also in the works.
The company has aligned its campaign with Arsenal’s green credentials, citing the club’s status as the first in world football to have a net-zero target approved by the Science Based Targets initiative (SBTi).
With the UK and European football markets increasingly open to non-endemic sponsors, Stanley’s move follows a growing trend of lifestyle and utility brands using football as a route to global scale and cultural relevance.
Juliet Slot, Chief Commercial Officer at Arsenal, said: “We’re proud to partner with Stanley 1913, a globally recognised brand known for its quality, performance and style. We share values of community and belonging, and it’s exciting to be able to bring our supporters together with exclusive products like the Stanley 1913 x Arsenal FC collection.”
Ben James, General Manager EMEA at PMI WW Brands LLC said,: “We’re excited to partner with one of Europe’s most successful and culturally relevant global football clubs in Arsenal FC.
“From early in our conversations it became increasingly clear how many parallels there are between our two brands – be it our heritage or shared passion for innovation. Across Europe, football is more than a game – it’s a lifestyle – and we’re excited to release a collection that brings people together to celebrate shared sporting experiences.”
Contact the writer of this story, Harry Ewing, at moc.l1754174090labto1754174090ofdlr1754174090owedi1754174090sni@g1754174090niwe.1754174090yrrah1754174090