July 21 – Bulgarian champions Ludogorets Razgrad have signed a one-year partnership agreement with the Belgian company MaxAmaze.
“MaxAmaze is thrilled to announce a new partnership with Bulgarian champions PFC Ludogorets 1945, joining as their official LED partner for the 2025/26 season. This collaboration reinforces MaxAmaze’s expanding European footprint and commitment to delivering world-class digital display systems that elevate both the fan experience and club revenue potential. At the heart of this project is a stadium-wide infrastructure upgrade designed to meet and exceed UEFA’s elite standards,” said a MaxAmaze statement.
“This partnership reflects our mission to support ambitious clubs across Europe with future-proof digital systems that deliver more than just compliance — they create new commercial and emotional value”, said Klaas De Coster, CEO at MaxAmize.
Ludogorets said: “Thanks to its excellent image in Europe, PFC Ludogorets has signed a prestigious partnership agreement with the Belgian technology company MAXAMAZE. As part of the agreement, the company delivered and installed a state-of-the-art LED perimeter, along with a new electronic scoreboard, at the Huvepharma Arena stadium.
“The facilities fully comply with the highest UEFA standards and are expected to be certified very soon, which will allow them to be used in top-level matches, including those from the main phase of the Champions League.”
The new LED technology will enable the club to offer its partners a high-quality advertising real estate that guarantees maximum visibility and impact during matches. In addition to the LED perimeter, the stadium will also have a new electronic scoreboard.
Contact the writer of this story, Aleksander Krassimirov, at moc.l1753065536labto1753065536ofdlr1753065536owedi1753065536sni@o1753065536fni1753065536