July 18 – Trading card titans Topps have announced their return as official Premier League licensees for the 2025/26 season, bringing with them seven decades of collector obsession and a product line that promises to deliver something special to football fans.
With the start of the Premier League just around the corner, Topps arrives with a three-wave release schedule: UK retail launch on August 7, international and EU retail on August 21, and hobby box distribution on September 17. Additional releases include a Countdown Calendar Exclusive (September 25) and the First-Ever Golden Boot Tin (October 2).
Topps brings history and nostalgia to the trading card game. Founded in Brooklyn in 1938 by Morris Shorin’s four sons as Topps Chewing Gum, Inc., the company entered the baseball card market with its first set in 1951. But it was their 1952 annual series featuring 407 cards that really made collectors fall in love with the brand.
That 1952 set produced what many consider the holy grail of sports collecting: the Mickey Mantle card that sold for $12.6 million in 2022, making it the most ever paid for any sports card.
The Premier League 2025/26 collection operates as a standalone product, separate from Topps’ established Match Attax offering. All 20 clubs will be represented, with players featured in their new 2025/26 kits, mixing current stars with legends in a comprehensive collector experience.
The product range demonstrates Topps’ understanding of modern collecting culture. Rookie Cards featuring the coveted RC logo target the most sought-after cards in any collection. Chrome King Legend Cards utilize Topps’ premium Chrome technology for historical players, while Gold Lion cards printed on shiny gold foil with liquid-silver finishes deliver immediate visual impact.
Additional inserts like Perfect Storm, Heat Vision, Home Advantage, Headliner, Pro Precision, and Beast Mode demonstrate Topps’ commitment to variety and collector engagement.
What makes this launch particularly significant is how it positions Topps within the growing sports memorabilia market.
For Premier League fans, this represents access to the same collecting experience that has driven American sports card culture for decades. Topps doesn’t just make trading cards – they create cultural artifacts that appreciate in value and emotional significance over time.
The September hobby box release will be the real test of market appetite.
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