July 16 – Betano has expanded its sponsorship footprint in Denmark from a club base to becoming the official betting partner of the country’s top tier 3F Superliga from the start of the 2025/26 season on July 18.
Betano is already the main partner and shirt sponsor of Danish Superliga club Brøndby IF, as well as the official betting partner of a number of other Danish clubs.
The Kaizen Gaming brand was also a sponsor of Euro 2024, UEFA’s Europa and Conference Leagues as well as shirt sponsor of Premier League Aston Villa and Argentina’s River Plate. Betano launched in Denmark in 2024.
“We are very pleased to welcome Betano as the official betting partner of the 3F Superliga. Betano has become a major player in both international and Danish football – and with their strong focus on responsible gaming, they can contribute positively and professionally to the growth of Danish football” says Claus Thomsen, CEO of the Danish League Association (Divisionsforeningen).
No value was given for the one-year deal.
“We are proud to enter into this new partnership with the 3F Superliga – a league that is at the heart of the Danish football culture. Denmark has a long and proud tradition with passionate fans and clubs with deep local roots,” said Julio Iglesias, chief commercial officer of Kaizen Gaming.
“We see this partnership as an opportunity for us to contribute positively to that entire ecosystem – reaching beyond the Danish clubs we are already collaborating with. At Betano, we are committed to offering responsible, engaging sports experiences, and we look forward to working with the Danish League Association.”
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