Women’s football “setting a new standard” at Euro 2025

July 15 – UEFA has announced the Women’s EURO 2025 as the most attended edition in the competition’s history, underlining the continued momentum of the sport. 

Even before a ball was kicked, the tournament broke records with more than 600,000 tickets sold — a figure that surpassed the total attendance of the previous edition in 2022, which drew 574,875 fans.  
 
UEFA has confirmed that 461,582 spectators attended matches during the group stage alone, with 22 of the 24 fixtures played so far completely sold out. The average crowd across the opening round of games stood at 19,233. 
 
Several attendance records have fallen during the tournament, particularly in host nation Switzerland. Germany’s group stage clash with Denmark in Basel drew 34,165 spectators, the highest ever attendance for a women’s football match in Switzerland. 
 
That game also marked the largest crowd for a group stage match not involving the host nation. The previous high had been set just days earlier when 29,520 fans attended Spain’s game against Portugal in Bern. 
 
Germany’s travelling support has been one of the standout stories of the group stage, with more than 17,000 away fans reported to have attended the match against Denmark — a new record for the number of visiting supporters at a Women’s EURO fixture.  
 
Switzerland also enjoyed a landmark moment on home soil, with 34,063 turning out to watch their national team face Norway, a new high for attendance at a Swiss women’s international. 
 
“If it was not clear before, it is undeniable now – women’s football is unstoppable and here to stay. Before a ball was even kicked, over 600,000 tickets were sold – a record-breaking milestone that speaks volumes about the growing passion for the women’s game,” said, Nadine Kessler, UEFA’s women’s football director.  
 
Nearly every match has been a sell-out, with electric atmospheres and fans turning out in unprecedented numbers. Millions more are following the action around the world through social media and live broadcasts. This is more than a tournament; it’s a movement, and the response from across Europe and beyond proves that women’s football is not only here to stay – it is setting the new standard.” 
 
Whether this wave of support can be sustained at domestic level — through club attendances, grassroots investment and media coverage — is one of the key challenges that will follow the tournament. 
 
Still, the early numbers from Women’s EURO 2025 mark a significant moment for the game. With the knockout stages still to come, the tournament has raised expectations for what’s possible in women’s football — both in Europe and far beyond. 
 
 
Contact the writer of this story, Harry Ewing, at moc.l1752670202labto1752670202ofdlr1752670202owedi1752670202sni@g1752670202niwe.1752670202yrrah1752670202