July 8 – Football sponsorship opportunities are getting more creative by the day, and Wrexham AFC are one of the global leaders in identifying new ways to generate publicity and create financial revenues.
The Red Dragons announced yesterday they’ve partnered up with Ancestry as their new “Official Family History Partner.” Wrexham are the third-oldest professional club, and with that much history, who isn’t related to them?
The club’s CEO, Michael Williamson, said “history and storytelling are woven into our DNA” – and when you’ve got a club that’s been around since 1864, the history angle isn’t exactly manufactured.
Ancestry’s logo will feature across Wrexham’s training gear for the upcoming season. The new training range, decked out in red and teal with what they’re calling “traditional Welsh tartan” elements, made its debut during the club’s Australian tour.
The partnership officially launched while the first team trained at Melbourne’s Home of the Matildas as the Welsh club tour Australia in search of new fans.
Ancestry has over 3 million subscribers and a DNA network that could probably tell you which of your ancestors supported which football club. They’re betting on Wrexham’s Hollywood-fueled global expansion to pay dividends.
Attica Jaques, SVP and GM of U.S. Marketing, delivered the requisite corporate speak about “authentic storytelling” and “honouring history,” and unlike many of their sponsors, the Red Dragons have finally found a partner that actually complements their rags-to-riches story.
With the Tinsel Town star power of Ryan Reynolds and Rob McElhenney showing no signs of diminishing, expect plenty more “Official Partners” with increasingly specific titles as Wrexham continue their march toward global domination, one training kit at a time.
Contact the writer of this story, Nick Webster, at moc.l1751987836labto1751987836ofdlr1751987836owedi1751987836sni@o1751987836fni1751987836