Kevin Durant stake signals strategic shift at PSG

October 24 – NBA icon and serial sports investor Kevin Durant has taken a direct minority ownership stake in Paris Saint-Germain (PSG), deepening his involvement with the European Champions and signalling a wider strategic shift by the club’s Qatari ownership. 

Durant’s latest move comes via Boardroom Sports Holdings, the media and investment platform he co-founded with Rich Kleiman, and marks an evolution from his initial connection to PSG through Arctos Partners in 2024. The new arrangement sees Durant gain direct equity and a seat at the table alongside Qatar Sports Investments (QSI), PSG’s majority shareholder. 

This isn’t just a passive investment. The agreement between QSI and Boardroom will see Durant co-develop commercial and media ventures with PSG – including global merchandise lines, original content production, and community-led initiatives through the club’s foundation, PSG for Communities. 

There’s also a strategic dimension: Durant’s team will advise on PSG’s positioning in the U.S. market and consult on cross-sport growth opportunities – including the possibility of PSG’s entry into basketball, a long-term ambition hinted at by QSI’s growing multi-sport ambitions. 

Durant’s move into PSG adds to his growing influence in global sports investment. Through Boardroom, he already holds stakes in Major League Soccer and the NWSL, among other ventures. 

For PSG, Durant’s involvement sharpens the club’s U.S. focus, not just commercially but strategically. With a fanbase growing across the Atlantic, an ownership group keen to replicate the multi-club, multi-league models seen in American sports, Durant’s experience and media footprint offer a unique foothold in a key growth market. 

The deal also marks the first time a high-profile American athlete has taken a direct ownership role in the Paris club – a notable milestone as PSG and QSI continue to globalise their portfolio and reshape the traditional ownership models of European football. 

Les Parisiens are already leaving a mark on American soil this summer; the club finished top of their Club World Cup group and are expected to go deep into the tournament. 

Nasser Al-Khelaïfi, Chairman of Qatar Sports Investments and PSG President, said: “We continually seek to elevate the Club and our broader portfolio through high-impact partnerships that bring strategic value, innovation, and global perspective. Together with Kevin, we look forward to developing ambitious initiatives that will drive the continued global growth of Paris Saint-Germain and QSI.” 

Kevin Durant added: “It is an honour to partner with QSI and be a shareholder in Paris Saint-Germain — a Club and a city that is so close to my heart. This club has big plans ahead, and I can’t wait to be a part of the next phase of growth.” 

Contact the writer of this story, Harry Ewing, at moc.l1750798519labto1750798519ofdlr1750798519owedi1750798519sni@g1750798519niwe.1750798519yrrah1750798519