June 17 – The Asian Football Confederation (AFC) has signed a five-year scouting rights agreement with Hudl, making its competitions and player data available on the Wyscout platform in a move aimed at enhancing global exposure and analytical capabilities.
The partnership means that AFC club competitions and national team fixtures – including the AFC Asian Qualifiers – will now be accessible to scouts, analysts, and coaches worldwide via Wyscout’s performance analysis platform. The agreement is anticipated to increase the visibility of Asian talent and support data-driven decision-making across the region.
Speaking on the partnership, AFC General Secretary Datuk Seri Windsor John, said: “Data analytics and technology have become an integral part of the modern game in recent years, and the AFC is pleased to sign this scouting rights agreement with Hudl.
“This strategic arrangement will not only enhance our data and statistical collection but will also empower our coaches and technical staff with access to more detailed and in-depth information, elevating their analytical and scouting capabilities.”
For Hudl, which owns and operates Wyscout, the deal strengthens its footprint in Asia and aligns with growing interest from clubs globally in identifying talent beyond traditional markets.
“This agreement is a major step forward for clubs, national teams, and analysts across Asia and beyond,” said Mateo Bourrut Lacouture, Hudl’s Elite Partnership Manager.
“With the AFC overseeing all top club competitions and qualifiers in the region, having full coverage on Wyscout ensures teams can access high-quality video and data for both scouting and performance analysis.”
Patrick Murphy, CEO of Asian Football Group (AFG), added: “The most powerful innovation happens where technology meets tradition. This agreement gives football professionals worldwide access to cutting-edge scouting and analysis tools focused on Asian football. We’re excited to bring AFC competitions to a broader global audience.”
The move is an important one for the AFC, which wants to drive global recognition of its competitions and talent pipelines by finally turning to data.
Contact the writer of this story, Harry Ewing, at moc.l1750171591labto1750171591ofdlr1750171591owedi1750171591sni@g1750171591niwe.1750171591yrrah1750171591
