May 30: The Saudi Pro League (SPL) has agreed a “a long-term strategic partnership” with Saudi Arabian Mining Company (Maaden) who will be named the Official Platinum Partner of the SPL until July 2030.
Omar Mugharbel, CEO of SPL, said: “We are proud to welcome Maaden as a long-term partner of the Saudi Pro League. As a national champion and one of the region’s fastest-growing companies, Maaden shares our commitment to excellence, innovation, and long-term impact. This partnership reflects the power of football to inspire and engage communities – including employees – and aligns closely with our shared goals under Vision 2030.”
The partnership will promote Maaden’s position as an employer of choice in Saudi Arabia, using the Saudi Pro League to drive employee engagement, promote career opportunities, and support the third pillar of Saudi Arabia Vision 2030 strategy which is to create a thriving economy built on ambition and participation.
The league and Maaden will activate the sponsorship via “joint initiatives across community engagement and national talent development by harnessing the popularity of football to inspire the next generation of professionals in both sport and industry”.
Bob Wilt, CEO of Maaden, said: “Partnering with Saudi Pro League provides us with a unique platform for Maaden to bring our new brand to life and connect to a significant audience of passionate football fans across Saudi and internationally. We hope to engage our employees and inspire a new generation of mining talent as we evolve this partnership together with SPL.”
No value was given for the sponsorship.
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