May 28 – Juventus striker and one of Serbia’s best-known players, Dusan Vlahovic, has become UNICEF’s partner in Serbia to support of the mental health of children and young people. Vlahovic is joining UNICEF’s ambassador-led initiative that includes Lionel Messi and David Beckham.
“Vlahovic has lent his popularity and influence to an important mission: combating the stigma surrounding mental health and raising awareness among young people that it is okay to seek help when facing challenges. His generous donation will enable the further expansion of activities under the national programme that UNICEF is implementing with partners across Serbia,” said the Serbian FA (FSS) in a statement.
“In Serbia, as in the rest of the world, the mental health of children and young people is becoming an ever-greater challenge. Data show many face anxiety, stress and loneliness, yet prejudice often prevents them from seeking support. That is why Vlahović’s role in this campaign is so significant – as a role model and a voice for young people, he demonstrates that true strength lies not in enduring everything alone, but in knowing when to reach out for help.”
The programme includes collaboration with local governments and institutions to strengthen youth support, the delivery of accredited training and capacity-building for over 100 professionals from schools, health facilities and social work centres, as well as education and empowerment of more than 5,000 young people in targeted municipalities. Additionally, more than 300 young people will receive direct psychosocial support within their respective communities.
“I believe it’s important for young people to know they are not alone, that it’s normal to have tough days and that there’s no shame in talking about it. Throughout my career, conversations with family, coaches and friends have meant so much to me. If you have someone you trust – share how you feel. That’s the first step towards feeling better,” Vlahovic said.
“At UNICEF, we know sport and play are vital to every child’s health and development. We’re proud to welcome Dusan Vlahovic – a true role model – as our partner in expanding mental health support for children and adolescents in Serbia. His generous gift and advocacy will encourage more young people to speak up and seek help,” said Deyana Kostadinova, UNICEF Representative in Serbia.
Contact the writer of this story, Aleksander Krassimirov, at moc.l1748501082labto1748501082ofdlr1748501082owedi1748501082sni@o1748501082fni1748501082