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Year: 2024

Boost Mobile connects for second year of Aussie league sponsorship

October 11 – The Australian Professional Leagues (APL) has extended its partnership with Boost Mobile, solidifying the telco brand as an Official Partner for both the Isuzu UTE A-League Men’s and the Ninja A-League Women’s competitions. 

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Europe

UEFA’s Unity Cup reinforces football’s catalytic power to foster inclusion and social change

October 11 – The latest instalment of UEFA’s initiative for social integration, the Unity Euro Cup, took place at UEFA’s headquarters in Nyon, Switzerland on Thursday, highlighting football’s ability to promote inclusion, diversity, and unity.

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Football Marketing

Fenerbahce sign shirt back deal with Ergünler Logistics for women’s team

October 11 – Turkey’s Fenerbahçe has signed a sponsorship deal with Ergünler Logistics for the 2024/2025 season that will see the logistics company’s logo placed on the back of the Fenerbahçe women’s team shirts.

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Concacaf

Concacaf goes to Hollywood Park for Nations League finals week in 2025 and 2027

October 10 – Concacaf is taking the next two editions of its final four Nations League tournaments in 2025 and 2027, to the SoFi Stadium in Hollywood Park in Inglewood, California.

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Europe

Power couple. UEFA and ECA extend MoU through to 2033

October 10 – Time was when UEFA and Europe’s top clubs did not always see eye-to-eye but a new era of co-operation has been increasingly cemented in recent months.

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Europe

LaLiga expands Saudi links with 3-year Riyadh Season sponsorship

October 10 – LaLiga has announced a three-season commercial partnership with Saudi Arabia’s Riyadh Season – a series of entertainment, cultural, and sporting events held in the kingdom’s capital of Riyadh –  become an official sponsor of Spain’s top football division until 2027.

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Europe

Player’s survey finds fear of injury is a key impact factor in mental health

October 10 – A survey carried out by English football’s players union has revealed that a majority of players believe their mental health is impacted by the fear of injury.

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Finance

Big six Premier League clubs in top 10 squad valuation ranking, but trail Real Madrid by €300m+

October 10 – European Champions Real Madrid, armed with a glittering roster of high-value talent headlined by Kylian Mbappe, Vinicius Junior and Jude Bellingham, have been crowned as the most valuable squad in world football in the latest CIES Football Observatory data report.

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Europe

Post-match red mist earns AC Milan’s French star Theo Hernandez a 2-match ban

October 10 – AC Milan defender Theo Hernandez has been suspended for two matches for his actions at the end of Sunday’s Serie A defeat at Fiorentina.

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Football Marketing

Merkur puts its money on Bundesliga Table Football

October 10 – German gambling company Merkur Group has been named the main sponsor of the Table Football Bundesliga final.

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Euro 2025

UEFA puts a further 50,000 Euro2025 tickets on sale after first release sells out in a week

October 10 – More than 137,000 tickets to the Women’s Euro 2025 finals in Switzerland have been sold in the first week of going on sale, prompting UEFA to release another 50,000 yesterday.

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Football Marketing

Riyadh Air lands naming rights for Atletico Madrid’s Metropolitano Stadium

October 10 – The Metropolitano Stadium, home to Spanish giants and 11-time La Liga Champions, Atletico Madrid has changed its name. For the remainder of this season and until the end of the 2032-33 season, the venue will be known as the Riyadh Air Metropolitan.

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Europe

Valencia-supporting couple find themselves out on a Lim(b) in Singapore

October 10 – Valencia CF, one of the grand old names of Spain’s, La Liga and a club that has seen more than its fair share of ups and downs over the last three decades, has some of the most passionate support in Spain, however a couple of supporters have taken that to a new level in a protest against the club’s Singaporean owner Peter Lim.

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Premier League

Sport England boss to tell Premier League clubs to step up and address climate change

October 10 – Sport England chair, Chris Boardman has warned that Premier League clubs must step up and do their bit for climate change. 

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Europe

Bulgaria’s Hristo Botev stadium revamp achieves UEFA Category IV status

October 10 – Botev Plovdiv’s Hristo Botev stadium has become just the third venue in the country to achieve a category 4 classification by UEFA.

Read more …

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