May 30 – US engine oil Valvoline has announced its sponsorship of the 2026 World Cup that will be co-hosted in its core domestic markets of Canada, Mexico and the United States next year.
Valvoline, approaching its 160th anniversary, is one of the fastest growing lubricants brands worldwide, and distributed in 140+ countries and at more than 80,000 points of distribution.
The World Cup 2026 is Valvoline’s first major international sponsorship.
The company said sponsorship activation will be based around offering experiences for fans in select host cities and exclusive promotions with key Valvoline retail partners. More details will be released later this year.
“The FIFA World Cup 26 will bring people together like nothing else – through passion, performance and the power of possibility,” said Valvoline Global CEO Jamal Muashsher. “As we approach our 160th anniversary, Valvoline Global is proud to be part of an event that celebrates not just the greatness of the game, but the potential within us all to move the world forward.”
Valvoline will be designated an official World Cup 26 supporter. No value was given for the one-tournament sponsorship.
“We are thrilled to welcome Valvoline Global, a respected global force in the automotive and industrial sectors, as an official supporter of this historic tournament,” said FIFA Secretary General Mattias Grafström said: “The company’s innovative vision aligns with the dynamic spirit of the FIFA World Cup. Valvoline Global’s commitment to driving progress through cutting-edge solutions resonates with our values, and we are excited to embark on this journey together.”
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